Trade Shows
Give the booth a reason to stop people, and the team a reason to talk.
The booth has about three seconds
Show floors are loud, crowded, and full of screens playing to nobody. An interactive experience earns attention because the visitor does something, not because the panel is bigger than the neighbour’s.
Foot traffic walks past
Passive content competes with every other booth. Interaction is what makes someone break stride.
The product will not fit
What you sell is often too large, too heavy, or too expensive to ship to a convention centre.
Conversations do not start
Booth staff need an opener. A shared screen gives them a natural way into a real conversation.
What I build
Show builds have a hard deadline and no second chance. They are scoped to be reliable first and impressive second — which usually ends up being both.
Attract and engage
Experiences designed for the walk-up: instantly legible, quick to start, and satisfying inside a short dwell time.
Product demonstration
Real-time 3D and AR that put your equipment on the floor at true scale, without the freight.
Lead and follow-up
Capture what a visitor explored so the follow-up conversation starts from something real.
Where these projects get built
Trade-show experiences run through Grey State Development, my immersive marketing and interactive technology company. It handles the build, the on-site deployment, and the support during the show — and I stay on as strategist and technical lead.
Agencies and exhibit fabricators: I am comfortable working as the technical partner on your programme.
Let’s scope your project
Tell me the show, the date, and what the booth has to accomplish. Lead times matter more than anything else here, so the earlier the conversation, the better the result.