Mobile Apps
Custom applications with a job to do — not a brochure in an app icon.
An app has to earn its place on the home screen
Most businesses do not need an app. The ones that do usually need it because something has to work in someone’s hand, in the field, at an event, or in front of a customer — and the web cannot quite reach it.
The web cannot get there
Camera, AR, sensors, offline use, and hardware access are where a native app stops being optional.
The team is in the field
Technicians, reps, and staff away from a desk need tools built for one hand and a bad signal.
It has to feel like you
A branded, purpose-built tool signals competence in a way a generic platform never does.
What I build
Mobile work here means custom, technically meaningful applications tied to a business outcome — usually connected to something else you already run.
iOS, Android, cross-platform
Native or cross-platform builds chosen on the merits of your users and your budget, not on habit.
AR-enabled and camera-driven
Product visualisation and interactive tools that use the device for what only a device can do.
Backend-connected
Applications wired to your APIs, data, and content so what ships stays current without a resubmission.
Where these projects get built
Mobile development runs through Grey State Development, my immersive marketing and interactive technology company — build, backend integration, deployment, and store submission. I stay on as strategist and technical lead.
If you are not yet sure an app is the right answer, a technical consultation is the cheaper way to find out.
Let’s scope your project
Tell me who is holding the phone and what they need to get done. Quite often the honest answer is that a web app will do the job for a fraction of the cost — and I will tell you when that is the case.